Becoming a Wedding and Event Planner

Becoming a Wedding and Event Planner by: International Wedding and Event Planning Institute

Imagine having an exciting high-paying job that lets you use your creativity to organize the happiest day of people’s lives. Welcome to the world of wedding and event planning! As a wedding and event planner you can have a rewarding career that lets you use your creativity to organize the happiest day of people’s lives.

In our busy society it’s no wonder so many couples turn to a professional wedding and event planner to ensure their wedding is as stress free as possible. With more than 35,000 weddings taking place in Ireland alone, there are more opportunities for wedding planners than ever before. Couple that with the number of Irish couples who need help getting married abroad and you’ve got an industry that’s about to really take off.

As long as you have the desire, you can become a wedding and event planner. No special education or experience is necessary to break into this career and succeed. If wedding planning sounds like the career of your dreams, here are ten steps to follow:

1. Develop your skills
Successful wedding planners have a number of traits in common. They are usually creative people with excellent interpersonal skills who love to plan events. While most of these traits come naturally to many wedding planners, an important skill that some need to develop is organizational ability. To help you stay organized, you can create timeline schedules and checklists, and use organizational tools such as a day planner or binder to keep track of all the wedding details and paperwork. We cover organisational skills in the second module of the IWEPI courses.

2. Learn about weddings
There are numerous details involved in planning a wedding — from selecting the wedding date to choosing the menu for the reception. Wedding and event planners need to continually stay familiar with the fashion and trends, this is usually done by networking with other wedding and event planners and by reading the industry magazines.

3. Create a portfolio
A portfolio is a collection of photographs that show people your skill at planning weddings. To develop a portfolio, offer your services to friends and family who are getting married in exchange for pictures for your portfolio. You can also include photographs of table settings or room decorations you have created or pictures from your own wedding to show your creative side.

4. Find a job in the wedding industry
Even if you plan to start your own business, consider getting a job in the industry first. Besides employment benefits, these positions can be used as a stepping-stone to gain valuable experience and contacts. Hotels, country clubs, and churches hire wedding coordinators across the country. For younger planners with no ties or family some of the more exciting options include working as a wedding coordinator at an attraction such as Disney World or at a resort in a location such as Hawaii, Las Vegas, or the Caribbean.

5. Set up your own business
Setting up a wedding and event planning business is not much different than starting any other business, with a few exceptions. You should be able to work from home as long as you set aside an office space free from interruptions from children, pets or distractions. This is especially important if you plan on holding meetings with clients there. Set up costs will be minimal but you will need a computer, fax, business phone line, mobile phone, business cards, and marketing materials such as a website. Before setting up your business, take advantage of the free advice offered by agencies such as your local enterprise boards.

6. Choose a specialty
Wedding planners offer a variety of services and packages based on their specific skills and interests. For example, you might offer complete wedding planning services, wedding day co-ordination only, or consult with brides and grooms who want to plan their own weddings. Some wedding planners specialise in arranging destination weddings. Decide which services you would like to offer.

7. Develop relationships with vendors
Vendors are suppliers of any product or service related to weddings, such as limousine companies, musicians, photographers, party supply companies, invitation printers, etc. Vendors can be a valued partner in planning a successful wedding and a great networking ally. Conduct informational meetings to learn about their services, and what discounts they can offer you as a wedding planner. Before recommending a site for a wedding ceremony or reception, visit and inspect the premises. Take notes on the condition, size, cleanliness and capacity of each venue so you can guide your clients in making suitable choices. Always follow up with vendors after the wedding with a thank you note or to discuss any changes you want for future.

8. Get clients
One of the best ways to get clients is through your relationships with vendors. Supply business cards and brochures to the bridal shops, caterers, florists, photographers and other vendors you work with, and ask them to recommend your services to their customers who are getting married. Other ways to market your services include advertising, networking, participating in wedding fairs both large and small.

9. Consult with clients
Once you start getting calls from potential clients, arrange a consultation meeting. The purpose of this initial consultation is to learn as much as possible about the couple and what they want, so you can show them how hiring you will help them achieve the wedding of their dreams. Be prepared to ask questions to find out what type of wedding they want, their budget, number of guests, etc. At this meeting you will discuss your fees, which might be an hourly rate or a flat fee. Explain how you can help them have the worry-free wedding of their dreams.

10. Be recognised as a professional
The best way to become recognised as a wedding and event planner is to enrol in one of the IWEPI courses that take place internationally and nationwide. Courses can be found on Successful wedding and event planners are always interested in learning new ideas they can use with their clients. Consider joining a professional association for wedding planners to keep up with new developments in the industry.

IWEPI run courses for Wedding & Event Planners in Ireland, United Kingdom and United States. Course details can be found by