If you are pale then try using a deep brown liner and trying some dark mocha colors for shadow as opposed to black. I have darker skin and black shadow doesn't work for me either. I usually put dark liner and put deep brown eyeshadow. Just make sure the shade of brown doesn't match your hair color (assuming you have brown hair) and you'll be ok.
You can also try doing dramatic liner and mascara and applying a colored shadow and shade it with black shadow--the colored shadow all over your lid and the black shadow starting from outer eye
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